For most of my adult life, entrepreneurship has played a key role in my overall decision-making, in terms of expressing what I believe to be free will, placement in the marketplace for financial security, and ultimately, placement in this world as a human being.
Being an entrepreneur meant going down the unbeaten path that only brave individuals would travel, to obtain a certain lifestyle only few possessed. However, after years of trial and error, I eventually realized that the Entrepreneurial Lifestyle was “Not Sexy & Luxurious,” as many people may think; and it isn’t an easy “Solopreneur” journey. All great businesses start, and endure, with great partnerships; the main reason for this is simple: we all only have 24 hours in a day, and can only stretch ourselves so thin, before an entrepreneurial business becomes dysfunctional.
For me, the primary advantage between working solo and working with an agency is the shared workload. You really do get more done with other people than by yourself. Managing clients’ expectations, keeping up with the books, furthering your own marketing & brand, producing content, staying abreast of the latest in technology, and attending every network marketing event, while trying to maintain a steady cash flow coming in, can really take a toll on one's health (both physically and mentally).
- All assignments, tasks, and hats are reserved for you, and you alone. You must be on top of everything consistently, and if something is off, you only have yourself to blame. I like the idea of taking full responsibility for each project; however, if the responsibility isn't properly delegated, it can quickly become overwhelming.
- No REAL time off. As a Solopreneur, you are always on call during work hours – AND outside of the typical 9 to 5 workday. If you are not available for your clients, you could potentially lose the client’s trust – and their business.
- In an agency, you have the ability and leverage to reach out for help. It’s not all on you to produce what you promised to the client, when you have a team that can help pitch in if the work load becomes too much.
- You can actually have a life outside of traditional work hours, and tend to your personal tasks when need be, knowing things are being handled by your team.
For these reasons – and many more – I am so glad to be a part of the Ringer Consulting Team. I am a much stronger, solid performer as a part of a team than I ever was working on my own!