Having spent more than a dozen years as a journalist prior to entering the World of Public Relations, I felt quite prepared to help my clients with minor editing on every document, website and social media posts they sent my way.
What I wasn’t prepared for was how often my clients had been distributing marketing brochures, publishing web content, and posting on Facebook, Twitter, Instagram and other social media accounts, that were rife with misspellings, improper apostrophes, dangling modifiers, subject-verb disagreements and other affronts to the English language.
As a person who has spent her entire adult life in the field of communications, I am constantly astounded by what passes for acceptable verbiage on corporate documents and digital media platforms. Honestly, sometimes I think a little piece of my soul dies whenever I run across a grammatical error or misspelling. To give you an idea of what I’m talking about, I have compiled a small list of English errors I have found online within the past few days; all my examples came directly from company websites and social media posts:
- “Open Monday’s – Friday’s from 9:00 AM to 6:00 PM”
- “Contact us if you have quesstions.”
- “Their are few companies in Atlanta who can compete with the quality of our service.”
- “Our deserts are mouth watering!”
- “FLASH SALE: Were selling our entire inventory of books for half off!”
Too many business owners fail to realize the importance of words, and how they are used…and the worst part is, misspellings and grammatical errors are SO easily fixable!
Several co-workers I spoke to about this topic said they would take glaring errors as a sign that a business wasn’t sophisticated or professional. Would you be less likely to engage with a company that has glaring errors on its website or brochures?